The secret of infinite beauty. See your dry, delicate skin thrive with this exceptionally emollient, deeply nourishing creme. Infused with Himalayan Gentian and next-generation youth-sustaining technology. Skin looks remarkably more lifted, feels firmer-and is strengthened to help resist future signs of aging. A stunning radiance is revealed. Endlessly regenerate the vital bloom of youth. HIMALAYAN GENTIAN: A survivalist flower that thrives in the world's highest, harshest mountains. Despite poor soil, UV exposure and winter deep-freeze, this flower regenerates every year. When the wild plants reach maturity, their stems turn magenta, signaling the hand-harvesting can begin. We extract and harness its precious energies for Re-Nutriv. The result is our exquisite Himalayan Gentian Extract, with a concentrated "survival molecule" and the power to boost a natural protein vital for skin's structure. A potent force to help strengthen skin to resist future signs of aging, for a stunningly renewed look. Re-Nutriv. Live a life of extraordinary beauty. Strengthens, reveals a more lifted, radiant look. Estée Lauder Re-Nutriv Ultimate Lift Regenerating Youth Moisturizer Creme Rich